Are online videos outgrowing other forms of news reporting?

D S Simon has stated that the growth of using online video for news coverage has been burgeoning rapidly. The D S Simon Web Influencers Survey showed that 33 percent more of media outlets is using online videos to cover news. Besides that, more media of are making their websites into an advertising space with the usage of online videos especially pre and post video advertisements. As readers have shorter attention span, it is crucial for the media field to keep up with what do the audiences prefer and what suits their lifestyle today.

I believe online videos are gradually yet rapidly growing because of the constant battling between the evolving of men and technology. In this case, the media have a lot to cater to especially within the comfort and needs of their readers. Using online videos expand the communication skills between sender and receiver as it includes more expression, tone of voice and presence. Besides that, readers can also have unlimited and instant access towards many different types of online videos.

As said by Dyer (2011), the Pew Internet & American Life Project showed that two-thirds of adults on the internet say they use social networking sites and baby boomers aged 50-64 say they visit social sites daily.

According to Putnis & Petelin (1999), there are some professionals who view their responsibility just to present facts but end up speaking to themselves. “It is important for speakers to create common understanding and mentally put themselves into the audience’s shoes” quote Putnis & Petelin (1999). The media’s audience is the world and web genres and mushrooming unexpectedly. The web and screen genres are the most comfortable and preferred media among the current society.

In order for the media to cater to them, they would have to use social networking sites or other convenient platforms what is in the reach of their audiences. The expectations of the viewers are not low as well as they prefer something where they can access easily. For instance, advertising in some of the top social networking sites like Facebook, Twitter and LinkedIn would be more productive than just advertising in a Facebook (EBizMBA, 2011).

References

1. Dyer, P 2011, Social Media Sites Are Now Used by 65% of Adults Online, Pamorama, viewed 12th November 2011, < http://www.pamorama.net/2011/09/04/half-of-us-adults-use-social-media-infographic/>.

2. EBizMBA, 2011, Top 15 Most Popular Social Networking Sites, The eBusiness Knowledgebase, viewed 12th November 2011, .

3. Putnis, P & Petelin, R 1999, Professional Communication Principles and Application, 2nd edn. Prentice Hall, Sydney.